A fascinating academic study published in the Journal of Marketing a few years back looked at how the interaction of a company’s paid advertising, their complementary organic social media content, and consumer peer-to-peer social media interaction impacted brand building and customer acquisition.
At the “Moment of Truth,” how well does your online presence anticipate the needs of your audience?
When auditing a website to identify opportunities for improvement, Peep Laja of the CXL Institute recommends organizing the site review in the following order…
Two important events took place recently: Facebook held its most recent F8 conference and Social Media Examiner released its 11th…
Did you know that tweets with video are six times more likely to be retweeted than Tweets with photos. Use…
A recent report from eMarketer notes that the average time spent per day on Facebook is in decline. Of course,…
There are lots of best practices to keep in mind when creating digital content. If the goal is to generate…
According to a new survey by Adobe, email was cited as the preferred contact method to receive an offer from…