According to a new survey by Adobe, email was cited as the preferred contact method to receive an offer from brands. The older the consumer, the stronger the sentiment was felt. But, email was still the first choice across all age groups.

While email isn’t the most exciting channel in the toolbox, it’s still the most important one. Make sure you give it the attention it deserves!

Read the full story from eMarketer: “Email Isn’t Social Media, but It’s Still Pretty Popular.”